19 December 2015

Switch (Part 3) - Direct the Rider

This is concluding post on "Direct the Rider".

Review of Chapter 2: "Direct the Rider" - "Script the Critical Moves" and "Point to the Destination". (Click here to read all posts related to Switch")

Are you one like me takes a lot of time to decide when there are lot of choices?

Have you ever tried to weigh the advantages and disadvantages of a particular cell phone? Have you ever compared number of different cell phones on variety of parameters - "look and feel", "value for money", "technological features", "emotional feeling of feeling proud", "customer service" and so on. If you are stuck days or weeks in deciding which one to buy - you have been affected by "Rider's" weakness at least once.

The rational side of our brain pushes itself to endless cycle of analysis when there are more options (it doesn't matter whether the options are good or bad). Since the decision making is draining, the Rider quickly runs out of fuel leading to "spinning the wheels" (and taking enormous Elephant for a ride eventually dooming the change). The same happens where there is ambiguity in choices . In these situation the Rider is quite happy to continue with status quo.

How to mitigate this weakness? "Script the Critical Moves" and "Point to The Destination"

Convert the idea to specific behavior that are specific and concrete and provide a vision or compelling destination that is appealing to "Elephant" and engage the "Rider" to think how to reach there.

Another important issue discussed is "Rationalization" - finding excuses when the destination is not inspiring. And how setting Black and White goals would keep change process in tact.

Case Studies to note:
  1. Chronic Hip Pain for Arthritis
  2. Behring - Brazil Southern Railroad Turnaround
  3. Crystal Jones - Third Grader
  4. Laura Essermen - Breast Care Center
The bright spots helps us to kick start with change process and helps us give the feeling that we are already there (and see it easy). The pointing to destination with prescribing the critical moves help us to keep "Rider" from analysis paralysis.

Impression: Both the sections are to the point and discusses mitigation of "Rider's" weaknesses backed up with case studies. Few of the ideas are higher level and it might take couple of reads to understand it well and apply it.

Another little thing that i feel is that "Point to the destination" should precede "Script the Critical Moves". The reason is when the destination is shown the Rider thinks how to reach there (Rider would get his thinking and scripting his critical moves).

Want to read all the posts on Switch. Click here

Disclaimer: I neither get commission for a writing review nor using Affiliation of any Bookstore. The whole purpose of these posts is to provide value to my readers and give them information to be better.

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