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27 December 2011

Predictably Irrational - New Perspective

How many of us make decisions everyday and how many decisions we make everyday?

Do we apply common sense before making the decisions and how often we regret for the decisions we make. How many times in our life we fool ourselves that our decisions are in fact correct. How often we justify the decisions we make and why do we want to appear intelligent to ourselves (leave alone trying to be intelligent in front of others). Is there a reason why we want to be a super man in a group and boast about our contributions or things we own.

 The book Predictably Irrational by Dan Ariely talks about the forces that shapes our decisions. The book talks about various factors that shapes one's thinking fully substantiated with a lot of research work conducted on real people. The experiments that are discussed and the conclusion drawn opens up a lot of learning on how we make certain decisions at certain conditions and how quickly we change to a different decision (a true 180 degree) when the conditions are changed only a bit.

I really like the way in which the experiments are presented and the presentation of experiments by itself is a great learning. If you read the book, i feel one will get at least couple of value adds (how to conduct experiments for research, how to present them and how to draw conclusion from the experiments) apart from knowing a bit on decision making.

If you find the book in your library, I would recommend you to give it a glance.

While many of us thinking of starting the new year with new resolution and trying to be better, i feel so happy about reading this book and the way i m bidding farewell to 2011. I think, this book is a good investment i made in 2011.

Wish you a happy new year

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